On Monday at FIT TECH 2025, the Travel Forum Latam opened with a powerful conversation about the future of tourism. Joaquín Navasal, Chairman of Volans Group, took the stage alongside Francisco Vigo (TravelX) and Alejandro Nardi (KIU System Solutions), moderated by Constanza de la Cruz (Madzen).

Navasal emphasized that “AI is not a plug-in. It’s a change of mindset. We are facing a revolution that redefines the very paradigm of our business.” His words resonated with an audience eager to understand how technology is reshaping travel.

The panel explored how decision-makers can embrace artificial intelligence to create smarter connections, drive efficiency, and unlock new forms of value.

For Navasal, the opportunity is clear: “If AI solves processes and makes them more agile, we will have more time to focus on what is truly human.” And he added, “In the travel industry, what creates memories is the human side. Passengers won’t remember the platform that enabled their trip; they will remember the journey. And the journey is crafted by us: the people, the specialists.”

At Volans Group and through Starlings, this philosophy is alive. Visit us at stand #7001 in the TurTech Business Center to discover how Wings, Feathers, and Nest are reshaping travel distribution while preserving the human touch at its core, creating more time for people.